From: Kylee Jones

Healthy Communities

Columbus

As we celebrate Juneteenth—a powerful reminder of resilience, freedom, and Black liberation—it’s also a time to reflect on the forces that still threaten the health of Black communities. One of those is the tobacco industry.

For decades, Big Tobacco has deliberately targeted African American communities with menthol cigarettes and flavored tobacco products. Nearly 85% of Black smokers use menthol cigarettes because of aggressive marketing in Black neighborhoods, magazines, and cultural events. Menthol makes smoking feel smoother which makes it easier to start and harder to quit—fueling addiction and long-term health consequences. This targeted harm is not just a health issue—it’s a matter of justice.

Juneteenth represents liberation, and that liberation should include the right to live free from tobacco addiction, free from preventable diseases, and free from the manipulative tactics of an industry that profits from pain.

The good news is help is out there. Quitting tobacco is hard, but it’s possible—and people don’t have to do it alone. Nicotine replacement therapy (NRT) like patches and gum can double a person’s chances of quitting successfully. Quit kits filled with stress-relief tools and supportive materials can make the journey feel more manageable. And talking to someone—whether through a quitline, support group, or trusted friend—can make all the difference.

If you or someone you love is ready to quit, free help is available through Quit Now Indiana. Call 1-800-QUIT-NOW or visit QuitNowIndiana.com to get started.

This Juneteenth, let’s talk about freedom not only in terms of history but in terms of healing. Let’s support those in our families, friend circles, and communities who are trying to quit tobacco. Let’s offer encouragement instead of judgement. And let’s make sure people know about the free resources available to help them quit for good!

Reclaiming health is a form of liberation, and that’s something worth celebrating!